Tuesday, February 28, 2006

Font impression lasts

Presentation is the most crucial to all forms of communication. This is especially so when dealing with written communication.

A written message is stagnant. It needs to speak for itself. A great content is not enough. How the content is presented should be given focus to achieve effective communication.
Many communicators do not realize that style can override substance.

Now, how can you improve the quality of your presentation? Start from the basic. That basic and fundamental element of written communication is FONT.

To put it simply, font is the style of your typeface.

Why are fonts a critical aspect?

When used well, fonts or fonts mix can accomplish four important things; attention focus, readability, tone setting and image projection.

Font is your defense against reader lack of interest and your first shot at capturing the audience. With fonts, you create a positive and lasting impression and encourage continued interest at the same time.


Monday, February 20, 2006

The convergence of printing and electonics

What if you could print electronic circuits providing diagnostic or added value features on every package at a similar price to printing normal graphics on every package?
What if you could print wallpaper which could change to the kind of pattern you wanted when you wanted and was also your room lighting and a TV screen?
All these and other impossible things are now becoming possible.
Printing Electronics. Prepare yourself for a step change in the printing and electronics industries. People may now have the technology and the ability to explore new opportunities as the printing and electronics industry converge.

Without question silicon chips have had a massive impact on our lives since their invention almost sixty years ago. However, there are many applications where their cost, fragility and time to market mean they are not viable.
For such applications, a new disruptive technology is emerging which could ultimately have an even bigger impact to humankind than silicon had. This is the ability to print electronics and electronic components, using inks and conventional printing techniques.
The printing electronics of the future.


Thursday, February 09, 2006

Getting ready for the print shop

Is your document ready for the print shop? Check:
Text background.
To make flyers, brochures and other printed production more attractive, designers use background images. If you have such background images behind text, make sure, that the text is readable.
Do not make background too dark behind the black text. Try to adjust opacity of images or tint them so they are in contrast with text. You do not want your text to appear unreadable because of the background colors you use.
Spelling and punctuation.
Before you send your documents to a print shop check spelling and punctuation. Some text editors can do this for you. Do not let an unfortunate misprint make all that you have done go to waste.
How you use words and spellings will determine the kind of image you are projecting.


Being loyal has its rewards…

Although looking around for the best price is really important, you should also try to consider the time involved in getting numerous quotes and the time involved in learning the requirements and habit of a variety of different printers.

If you think about it, you could have save more by remaining faithful to the one you are already using. This is besides the fact that existing, regular customers often get higher priority when it comes to allocation of time and resources.

Shopping around for the best printer is not a crime. But it can be waste of valuable time, especially if you have rush printing jobs to be done. So why not try sticking to only one?
Developing a good working relationship with a small number of printers that you can return to again and again is the option. In the long run, you will realize that it has save you a lot of time and money.
Ask yourself the question. If your printer is not one of the best then why did you choose it in the first place?

Post created by: Four Color Printing


Friday, February 03, 2006

Getting professional with colors

Color selection is a very important element because colors have an effect on the people who will see your work. That’s why it is very important for you to consider your target audience, the psychology of color, and the corporate image you wish to project before you begin.
When color is used correctly, it can add impact and clarity to your message and highlight important points. When color is used incorrectly, it can compromise your message and confuse your target audience.
Color emphasizes, highlights, and leads the eye to important points or links. Color identifies recurring themes. Color can differentiate, such as different colors in pie charts and bar graphs. And color symbolizes and triggers emotions and associations.
The interpretation of a color depends on culture, profession, and personal preference. People will not have the same understanding of the colors you use. Take that into consideration.
The best thing to do is to associate them with what your message is and think of the result from your readers’ point of view.
Again, try to consider your target audience, the psychology of color, and the corporate image you want to get through to them before you begin “coloring” your work.


To go about printing on the dark side of your shirt

Simulated process uses opaque inks and in more than just four colors, often between six and eight. These are usually White, Red, Yellow, Green, Dark Blue, Light Blue, Gray, and Purple.
Simulated process colors are usually printed wet-on-wet, with few flashes. For example, to create a flesh tone simulated process would use a mixture of tan, opaque yellow and possibly white.
Since the colors are opaque, the dark background becomes a non-existent. If individual, particular colors are needed, they can be mixed to specification and individually printed.

When done correctly and successfully, it is the most accurate version of full color reproduction. And for shops with smaller presses with fewer heads available, the multiple colors required for simulated process may not be possible at all.
Also for subtle, nuanced art with slight changes in tone, such as pastels, the bright, solid colors of simulated process do not work well.

While screen printing images on dark shirts may be difficult, the results can be amazing and are worth the time and effort involved regardless of which type of printing you use.