Wednesday, May 17, 2006

No two colors are the same

Colors vary between the printing based from printing processes used. Of course. You cannot expect the same colors to be printed the way it is in the more articulate full-color digital prints. If you are thinking otherwise, then it is best that you try and go back to learning about CMYK and Pantone color prints.
Printer calibration also has that effect on colors. If you look closer, the prints you made earlier is not the same as the pints you have just made. The way you have programmed your printer will not always give you the same results.
So if you want the same colors to appear in your business, it is important that you know how the color printing process works. Since consistency is one factor you want to project, then it is vital that you know how to make the most of the process.
Oftentimes, colors is what makes businesses successful. They make people remember. Incorporate what color your business should have so you and your business will not be any different from those thriving one.


Monday, May 01, 2006

Impressions and what they can do

Impressions are blurry ideas in which confidences are given. Catalogs, for instance, must leave a lasting and positive first impression. Before they can encourage potential readers to read on, they must entice them first to come closer and take a look at them.

To complete the marketing formula, the company or its marketer must entrust the potential masterpieces to a master in catalogs printing. If you have hesitations and worries ask the pool of experts that surround the color printing company. They will help you seek solutions to your catalogs printing dilemmas.

In the production of catalogs, areas of concentration must be established and considered. Some product need not be included in the catalog while some are indispensable.

After selection is categorization or grouping. There are products that can be grouped as one while there are products that need to be presented singly. Samples of these products are the feature for the month and the freshly released products.

Next to categorization is the process of creating descriptions. Descriptions must be exact or definite. You can begin by writing the name of the product or service followed by its features.

Always make a good impression!


Colors and Brochures

There are various color brochure printing processes available these days. The first is the two-color brochure printing. As the name implies, it only uses two colors. Most often it comes in black and white or a monochrome of a color. This is the cheapest kind of printing process for brochures. However, this may not be applicable to all designs. Some may appear classic, some may appear dull and lifeless.
Another process is the 4 color brochures printing. Most of the catchy brochures we have these days are printed in this process. 4 color brochures printing uses CMYK colors. These are cyan, magenta, yellow and black. These colors are used to create other colors that will complement the colors in your design. There are computer software programs that convert any text or image to CMYK. In this manner, it will be easy for the printers to work on your brochure printing needs.
One of the main highlights why lots of people are choosing 4 color printing is that the inking or mixing process is computer-controlled. Moreover, they are getting consistent colors all throughout the printing job. Plus they are getting it at a competent price. These are probably the reasons why 4 color brochures printing is the most popular choice among savvy entrepreneurs.
PMS or pantone color and six color printing can also be had. Only that these processes are exorbitant. However, the choice is yours to makeā€¦